Firstly, Hello! It feels like ages and what a Summer! Hope everyone managed to get some form of fun in the sun one way or another.  I have to say, this Summer had to go as one of the best. The girls have reached a great age and the insanely indulgent three weeks in the Channel Islands was incredible – plenty of sun, beach fun accompanied by copious a healthy amount of bread, cheese and wine and lots of time with family.

To top it off, I then got to spend a few days in the scorching heat on the Costa Del Sol with one of my best friends, Louise (from Lolly & Boo). No husbands, no children just a pool, rose wine and dish after dish of gambas pil-pil. It was amazing.


But these past few days have probably been one of my most significant – ever. It was back to school and that meant my youngest daughter, Flossie starting full-time. From one pragmatic mother to utter sadness. She drives me mad, she’s a total handful but going to school marks the end of an era. I’m no longer the mother that needs to be at home to look after her children. She’s happy and excited and that’s most important thing.

New starts

So what now? Luckily I have that covered. Yesterday, I collected the keys to my very own shop. A real bricks and mortar shop in Stockbridge (Hampshire), to sell my curation of casual fashion wares. You’ll find luxury denim, cashmere, boots, tees and more.

And it gets better. I have the pleasure of working with someone who I have become friends with and who I respect tremendously for her impeccable taste, her tenacity and her achievements at such a young age (which should not define her but is hard to ignore!). I will be starting this new chapter with Ailie Williams (previously of the online store Bramble & Bracken) and I could not be happier about it.

Ailie Williams

Ailie will bring her eagle eye for gorgeous homewares and accessories. So, without further ado we introduce

HERO LIFE + STYLEHero Stockbridge
We’ll be online too so if you can’t make it to Stockbridge everything will be available on the website.

There’s a lot still to do but we’d love for you to follow the journey and help out with all the tricky decisions like which hangers to choose and where to put the flowers!

We’re on Instagram and Twitter so come and join us. You can also follow the hashtag #shopathero – we’d love to see you over there!

My Pollyanna will still be going and I’m really excited about what I have coming up on the blog this month – a whole week of Winter coats, London Fashion Week and birthdays galore!

Here’s to new chapters!

L x



  1. MartiniMum
    September 22, 2014 at 10:04 am

    Sounds very exciting, best of luck. I’ll be looking out for your online store launch!

  2. Annmarie
    September 4, 2014 at 6:28 pm

    Good Luck Laura with your new venture! X

    • Mypollyanna
      September 4, 2014 at 8:56 pm

      Thank you Annmarie! So lovely to have such amazing support xx

  3. Emma Burke
    September 4, 2014 at 5:50 pm

    Many congratulations what exciting news, not often in your area anymore but will definitely take a look at the website when it’s launched. Good luck to you both xxx

    • Mypollyanna
      September 4, 2014 at 8:56 pm

      Thanks Emma…you must pop in if you do get a chance to get over this way, it would be lovely to see you again! Hope everything going well for you, thanks again xx

  4. Ingrid
    September 4, 2014 at 5:49 pm

    Best of luck with your new venture. I am sure it took a little courage but I’m sure it will be one of the best decisions you ever made

    • Mypollyanna
      September 4, 2014 at 8:55 pm

      Thanks so much Ingrid. Bucket loads of courage and probably still need a lot more over the coming weeks but equal measures of excitement too…onwards and upwards! x

  5. Schoolrunstyle
    September 4, 2014 at 3:53 pm

    Sounds incredibly exciting, the very very best of luck with your new shop, I am sure it will be stocked with stunning clothes and homeware! Xx

    • Mypollyanna
      September 4, 2014 at 8:54 pm

      Thanks Fran! We’re really excited and it’s so lovely to have great support so thank you. Look forward to showing you all the stock very soon. Hope you’re enjoying back to school time! x

  6. Katy
    September 4, 2014 at 1:18 pm

    Oh-my-goodness!!!! The BIGGEST congratulations to you (and Ailie). I could not be happier for you. I must come and visit you soon. Honestly, so chuffed…I can just imagine the beauty, class and attention detail that your shop holds and I CANNOT wait to see it! Much love xx

    • Mypollyanna
      September 4, 2014 at 8:53 pm

      You’re hilarious! Yes, you absolutely must come down. All being well, we should be open in the next few weeks. Thanks so much for all your very loyal support xx

  7. Imogen
    September 4, 2014 at 1:17 pm

    Many congratulations to you Laura! it sounds like an amazing new adventure. I wish you and Ailie much luck.
    Imogen x Ps Hope your little Flossie had a good day and pps love the name “hero”, great choice x

    • Mypollyanna
      September 4, 2014 at 8:52 pm

      Thank you Imogen!Flossie was absolutely fine (that’s what’s so funny!), very tired though. Great to know you like the name “hero”…always a tough decision. Thanks again xx

  8. Sally
    September 4, 2014 at 11:11 am

    So exciting!!! Really happy for you both, can’t wait to come see the store xx

    • Mypollyanna
      September 4, 2014 at 8:50 pm

      Yes! You have to come and see the store…fingers crossed we’ll be open in next few weeks. xx

  9. KittNoir
    September 4, 2014 at 9:42 am

    Fabulous news! So excited for you! Good luck with it all :)

    • Mypollyanna
      September 4, 2014 at 8:50 pm

      Thank you! Really excited…so pleased you’re following! x

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