Fitness Fashion: Every Second Counts

Since we’re still in January and still in fitness mode – we’re definitely still in fitness mode aren’t we? I wanted to talk about fitness fashion and a new British born boutique brand of fitness wear. When I was sent the details of Every Second Counts, I was really excited. I love finding little gems like this.

Something that is a little different but uber stylish (and functional). Not off the fashion-scale but something that looks like you care as much about your fitness wardrobe as the rest of your everyday style. And here I have found just that in Every Second Counts.

Every Second Counts has launched this month by pilates and yoga enthusiast Sally Dixon who has over 17 years experience in the fashion industry as an ex magazine fashion director. So she knows just a thing or two about style and fitness functionality – the two ingredients at the heart of her Every Second Counts range.

The collection includes three ‘stories’ – Spectrum, Black & Seamless. All designed to take you from workout to daily life in a second. Which means no more turning up at the school gate in tatty old leggings and fleecy tops. The range from Every Second Counts means you can carry your style from the studio to your daily life.

*whispers* and one of the best things? Prices start at £40. Check out their gorgeous website for the full range – I guarantee you’ll be smitten.

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One comment

  1. Leila
    January 29, 2014 at 7:42 am

    Really like today’s blog. Always hard to find stylish sportswear. I will definitely be visiting their website.

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