MY LFW WITH JIMMY CHOO

Jimmy Choo Candy bag

When the invitation to celebrate the opening of the new Jimmy Choo Townhouse arrived, I must admit I had a quick look around to see if it was really me the invitation was meant for. An invitation to London Fashion Week to see one of the world’s most prestigious, luxury brands, Jimmy Choo seemed almost too good to be true. And to top it off it was on my birthday.

After one of the most exhausting weeks I can remember, most of which was spent under a roller painting ceilings and sanding down doors, I had never felt so unglamorous. A touch of the London sparkle was exactly what was in order.

One extreme to another…

The morning of my birthday was spent travelling the countryside picking up a second-hand fridge and seeing that the carpenter had arrived at the shop to hang the new door. A quick tidy up of the shop – removing dust sheets and clearing out the decorating materials, I made it home with about half an hour to spare.

Feeling so underprepared seemed to work though. I hadn’t contemplated what I was going to wear so with just a few minutes to think about it I pulled together my black coated skinnies (possibly one of the best buys ever), a plain white tee and my Anya Hindmarch metallic cross body bag. Threw my hair in a messy bun (no time for a blow dry) and slapped on some Lady Danger lipstick by Mac (the best birthday present!) and I was ready to go. Amazing how some bright lips can transform an outfit in one fell swoop.

Jimmy Choo Choo townhouse

Taking it to the next level…

As if I wasn’t feeling lucky enough to be going to London Fashion Week, to top it off I had a car courtesy of Addison Lee cabs collect me from the station and take me to my destination on New Bond Street. And this was it!

Jimmy Choo Choo townhouse

Any last minute outfit and make up checks taken care of! The last time I was in London I was lucky to enough to have a car provided too and I can’t say how brilliant the service is. Texts to let you know how long they are going to be, the driver’s name and the registration of the car collecting you. A professional driver – all of whom have been really friendly. The perfect pick up.

The Choo Townhouse…

The New Bond Street Jimmy Choo store has been expanded and renovated to reveal the most gorgeous, luxurious store you can imagine. It’s gorgeous and sumptuous but comfortable and intimate. At the centre of the building is a stunning marble staircase that winds through the building connecting the three floors.

Jimmy Choo Choo Townhouse

I was in awe. The building was beautiful, the shoes were stunning and I was surrounded by some of my blogging idols. At this point I wasn’t quite sure where to put myself!

Jimmy Choo Choo townhouseI soon found the champagne, shoe shaped biscuits and booked myself in for a manicure.

Jimmy Choo Choo townhouse Jimmy Choo Choo townhouse

I took a tour round the store, chatted with blogging companions and closely examined each and every fabulous pair of shoes from the Choo 24:7 collection on the lower ground floor, to the newly launched CHOO.08 on the first floor, that has it’s own dedicated room. The room is slightly darker to give a more edgy feel to reflect the urban mood of this collection. There’s also a VIP that focusses on bridal, evening and red carpet styles on the first floor.

Downstairs there is a dedicated room to the recently launched Made to Order service – choose from the signature styles then from the myriad of different fabrics and colours. Where would you start?

Jimmy Choo Choo townhouse

To celebrate the new store, the Jimmy Choo Creative Director, Sandra Choi has designed a limited edition Candy bag. The acrylic clutch has been printed with an image of quintessentially British red phone box to reinforce the brand’s London roots. And it’s gorgeous.

Jimmy Choo candy bagJimmy Choo Choo Townhouse

After a gorgeous Nars manicure I said my thank yous and farewells and made my way round the corner to Sketch for a birthday cocktail. A perfect Birthday – thank you Jimmy Choo and thank you London.

This week it’s been back to the manual labour of setting up shop but the exciting news is that we’re looking at opening next week! You can follow what we’re up to on Twitter and Instagram.

L x

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