I’ve always had a bit of a love/hate relationship with Ugg. Love to cosy up indoors in them, to pop to the village shop for a pint of milk in them but when thinking “style”, they never quite made it up there as the foot wear of choice.

BUT and it’s a big BUT, I have recently been swayed into a possible change of opinion. As a bit of a marketing geek I get quite excited watching brands evolve and breaking down their strategy to find out how they have achieved new successes through new and engaging marketing campaigns. Of late, Ugg have been getting really exciting.

I was asked by Ugg to take a look at their new Creative Council. A panel of uber cool influencers in fashion, art, music and blogging and here they are…

Here is Chloe Norgaard, model & artist. Her Ugg of choice is the Brilliant Blue Classic Short. You can find out more about Chloe here.

Suki Waterhouse, actress and model has gone for the Classic mini. Read more about Suki’s burgeoning acting and modelling career here.

Bip Ling, blogger, dj and professional moocher. Yes, what a great job! Her choice? The Classic Mini Bailey. See more on Bip here.

Oh and my choice? The Classic short in chestnut of-course. With moving house I could not have been without them.

Are you a lover or a hater?

I read a hilarious article on Vogue.co.uk recently that claimed if you really want to look chic when you go skiing – “don’t ski”. Brilliant. They’re probably right – it’s one of the outfits that has had me perplexed for many a year.  Trying to look stylish coupled with the practicalities of freezing temperatures and wet snow can be more than a bit of a challenge. But surely being practical and looking good can work hand in hand?

Thanks to the likes of Moncler, M Miller and Stella McCartney for Adidas, style and function no longer have to be mutually exclusive. Designed with as much emphasis on elegance as technical specification, these brands really hit the mark for the ultimate in style on the slopes. 

Take the lead from (my old college buddy) the faultlessly stylish Lauren Stevenson, Head of PR & Communication at Harrods. Looking gorgeously chic with effortless style in her Moncler ensemble.

This Moncler Itoupe jacket is available from Harrods, £1299.

For something a little different check out the Perfect Moment range from Donna Ida.

For a mid-range investment that will keep you going in the style stakes for years to come, take a look at the Sweaty Betty Astro Ski Salopettes, £249 and Altitude Down jacket, £349.

My first day on the slopes will be Thursday so I’ll be style spotting and Instagramming as I ski!

It’s one of those horrible dilemmas that quite frankly, does my head in – what to wear on a rainy day. You wake up and feel like you want to wear one thing for it to be pouring with rain which can completely change your outfit. And so, the shoe dilemma begins. There have been many mornings where I’ve run out the door on the school run in ballet pumps to ruin the leather as I negotiate the muddy puddles in the school playground. These mornings are the ones that I am determined not to let the weather dictate my style choices – perhaps not one of my finer decisions though.

One thing I can’t stand is having to wear wellies. Or at least I hate that sloppy, slapping sound of the rubber against your calves – oh just me then?! In an effort to maintain some level of style and keep dry and warm, I have found these. Paired with black skinnies and a trench I think they’d look super stylish and save another pair of flats from disintegrating.

Hunter Sandhurst Carlyle

A flattering equestrian style silhouette with a slim ankle and calf.

I love this Hunter Ladies’ Bubble Umbrella too. Stylish AND you can see where you are going.

How do you keep dry on these rainy days?

(featured image from piccsy.com)