The ongoing saga of hunting down the perfect boyfriend jeans had become something of a drain. I’d admired the slouchy, relaxed look with smart jacket and heels but failed miserably at coming anywhere close to pulling the look off myself. I’d lost count at how many pairs I’d tried on and had almost come to terms with the fact that this was just not a style for me.
I don’t like quitting though. And so, the hunt went on.
Last week I had the incredible experience of the Denim Clinic at Donna Ida in Belgravia. My own stylist with expert advice to guide me through all the subtle differences in the different styles of boyfriend jeans. Immediately I was told I needed to go at least one size bigger than I normally take – for my body shape this was an absolute revelation! No wonder they’d all looked so ridiculous in the past.
The service at the denim clinic means that you find the right jeans for your body shape. The girls at Donna Ida believe that “Whatever your shape, size and sense of style, there is no reason why you shouldn’t be wearing jeans”.
Once I’d found the right sizes, I was styled from top to toe and with the Donna Ida photographer, Hayley we took to the streets of Belgravia. Well, you know, as you do on a Thursday lunchtime.
Nobody Beau Boyfriend Jeans (Guild) / Each X Other Leather Biker Jacket / Simeon Farrar Negative TeeLook Three
J Brand Jake Boyfriend Jeans (Pure White) / IRO Treyton Jacket / Equipment Signature Shirt Ladybug Print
But which did I go for…check back tomorrow to see!
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